Qelq

Qelq isn’t just a physical space inside the Pyramid of Tirana — it’s an experience-driven brand that needed to translate its creative energy into a digital format. From handcrafted glass jewelry and decor to public workshops, Qelq had one big challenge: how to digitize the charm of artisanal craftsmanship while keeping the story personal.

We set out to build a clean, modular, story-forward digital presence that supports both product sales and workshop bookings — all while reflecting Qelq’s core values of sustainability, beauty, and authenticity.

The digital setup was designed to align with Qelq’s in-person presence: clear, curated, and community-oriented. We built a storefront and booking experience that elevated the brand visually and made it easy for both casual browsers and serious customers to engage.

Here’s how it came together:

• Shop Integration: Custom WooCommerce setup for handcrafted items with filtering for collections like AltaBlue and Colorstrology.
• Workshop System: A booking tool built around Saturday sessions, limited groups, and hands-on interaction with the artist.
• Storytelling Structure: Sections and pages that present Joana’s story, sustainable practices, and the artistic process.
• Performance Focus: Optimized for speed and smooth performance on mobile — since most users first find Qelq on Instagram.
• Content Blocks: Designed to be modular so new collections, blog posts, or events can be added without redesigns.
• SEO Foundation: Structured titles, meta, and schema to support visibility across “sustainable jewelry” and “glass workshops” niches.